Brand Manager -Food Manufacturer 1307 views3 applications

Objectives

Our marketing desk is looking for a Brand Manager to support our client’s brand strategy whilst ensuring brand  integrity in all respects.

Role

Your role will entail planning , implementing and executing marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).

Assume responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.

Contribute to annual brand planning process.

Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.

Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles.

Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

Collaborate with sales team for specific strategies

Develop the Marketing & Brand management strategy to support top line & bottom line growth

Assume overall responsibility for Brand Activations.

Essential Qualifications/Skills:

Key initiative planning and execution

Consumer communication strategy, planning and execution

Strategic Thinking

Written and Oral Presentations Skills

Consumer insights

Financial acumen

Creative development

Education and Experience Requirements:

Bachelor’s degree in marketing or related field

Successful track record in brand management within the food production business

An individual with a creative edge with prior experience in the GCC region

Excellent English language  skills and Arabic is preferred